Wednesday 9 October 2019

Specializations you can opt for in BBA

Bachelors in Business Administration (BBA) is a three-year undergraduate course which gives students a broad knowledge about the functional areas of a company. The course also develops their managerial skills, communication skills and decision-making capability. Therefore, by opting for the best BBA course in Bangalore, you have taken your first step in the field of management.

BBA allows you to specialize in one of the many disciplines. To help you select one, we briefed each specialization in detail.

1. Marketing

BBA in Marketing encapsulates the theories and principles that will prepare you to work in this industry. The course includes traditional as well as contemporary marketing approaches. It will empower you to tackle real-life industry problems and take your marketing game to the next level.

Some of the subjects you will learn in this course are -

● Marketing Research
● Marketing Planning
● Sales Forecasting
● Marketing Ethics
● Advertising Management
● Consumer Behavior
● Brand Management
● Business Laws
● Business Communication
● Economical Analysis

2. Finance

BBA in Finance will thoroughly prepare you for entry-level finance jobs. In your time studying in this program, you will gain knowledge about theoretical and practical financial components. These components are Investments, Financial Engineering, Portfolio Management, Corporate Finance, and International Finance. You will also get to know about financial forecasting in investments and insurances.

Some of the subjects you will learn in this course are -

● Introduction to Modern Business
● Macroeconomics
● Microeconomics
● Basic Accounting
● Business Mathematics
● Logistics Management
● Research Methodology
● Financial Management
● Operation Research
● Production and Operation Management

3. Operations

BBA in Operations teaches you about the planning, development, and implementation of business operations. By learning how to design, manage, and track different processes, you become capable of running a business smoothly. Moreover, you learn about the dynamics of supply chain management, quality management, retail management, project management and distribution of raw materials.

Some of the subjects you will learn in this course are -

● Organization and Management Theory
● Introduction to Aviation Operations Management
● Product and Operations Management
● Financial Management
● Strategic Management
● Human Resources Management
● Marketing Management
● Airport Safety Management
● Business Research Methodology
● Organizational Development

4. Human Resources

BBA in Human Resources focuses on organizational aspects of managing employees. It aims to increase the performance of the employees and the overall productivity of the company. The programme will also make you competent in other responsibilities such as job analysis, training and development, workforce planning, recruitment, etc.

Some of the subjects you will learn in this course are -

● Human Resource Management
● Compensation Management
● Business Laws
● Corporate Law
● Discipline and Disciplinary procedure
● Employee Growth and Development Training
● Human Resource Planning and Selection Policy
● Leadership
● Legal Aspects of Management
● Performance Appraisal

We hope that the above mentioned information helps you choose the specialization that suits you best. Pursue them from one of the best degree colleges in Bangalore and lead a successful career in the discipline of your choosing!



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